Capture the interviewee’s main decision criteria in their own words.

Capture both the risk and any existing mitigation in one answer.

For manufacturers/OEMs: What would make certification commercially valuable enough to participate or certify more products? For specifiers: What would make you include it in a specification or tender? For end users: What would make you require certified units in procurement? For installers: What evidence would you need to recommend a certified unit? For wholesalers/distributors: How could certification help your sales teams differentiate products?

Record one useful, revealing or representative statement from the interview verbatim or very close to verbatim. This will be used in messaging development.